Available for work

Creating experiences that scale

Designing and scaling digital products across insurance, fintech, travel, and SaaS, turning complex business challenges into intuitive user experiences.

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10+

Years Experience

01N

Products Designed & Scaled

4

Years Leadership

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Experience

Remote, Delhi

Freelance Consultant

May 2025 - PRESENT

Currently designing end-to-end experiences in travel tech as an independent consultant. Previous engagements include B2B SaaS projects like Aana AI and Legal Ladder

Remote, Delhi

Freelance Consultant

May 2025 - PRESENT

Currently designing end-to-end experiences in travel tech as an independent consultant. Previous engagements include B2B SaaS projects like Aana AI and Legal Ladder

Gurugram, India

OneAssist Consumer Solutions

April 2018 – Feb 2025

Sr UX Designer -> UX Manager

Gurugram, India

OneAssist Consumer Solutions

May 2022 – Feb 2025

UX Manager

  • Mentored and grew a team of 5 UX designers through regular feedback, growth plans, and hands-on support, fostering a culture of ownership and design excellence

  • Improved team efficiency by 40% through AI-driven workflows (ChatGPT, Maze, Figma plugins, Guidde), review checklists, and streamlined documentation

  • Led UX hiring end-to-end, defining roles, screening candidates, conducting interviews, and introducing onboarding tools to accelerate knowledge sharing.

  • Redesigned mobile protection onboarding, reducing rejections by 60% through clearer flows and trust-focused UX.

  • Simplified mobile trade-in and claim journeys, improving diagnostics, reducing drop-offs, and accelerating claim resolution.

  • Built internal SAAS products and Design System to enable faster ops resolution, reduce support reliance, and maintain design consistency.

Gurugram, India

OneAssist Consumer Solutions

May 2021 - May 2022

Sr UX Lead

Led user research across app, website, CMS, and dashboards using qualitative and quantitative methods to inform design strategy. Collaborated with product and data teams to drive UX improvements through GA, WebEngage, and Qlik insights. Created wireframes, prototypes, and scalable solutions aligned with business goals and user needs.

  • Redesigned app IA based on user testing, improving satisfaction and conversions

  • Designed onboarding, plan selection, and chatbot flows to boost activation

  • Built a unified design system to streamline development and maintain consistency

  • Implemented structured UX processes to elevate design quality and team efficiency

Gurugram, India

OneAssist Consumer Solutions

April 2019 - May 2021

UX Lead

Gurugram, India

OneAssist Consumer Solutions

April 2018 - April 2019

Sr UX Designer

Gurugram, India

MobiKwik

April 2015 - March 2018

Senior UI/UX Designer

  • Worked with the senior designers and revamped app and web

  • Maintained and updated existing websites, ensuring they met modern web standards.

  • Participated in client meetings to gather requirements and present design proposals.

  • Developed basic HTML and CSS coding skills to support design projects.

Saket Delhi

Artattackk (Formerly Addictive Media)

Aug 2014 - Aug 2015

Ui/UX designer

  • Creative Roles like website designs, Responsive Designs, Mobile apps, Advertising, Logo Designs and other graphic design

Certifications

User Research - Methods and Best Practices

The Interaction Design Foundation

Human-Computer Interaction - HCI

The Interaction Design Foundation

Accessibility: How to Design for All (Ongoing)

The Interaction Design Foundation

Dynamic User Experience: Design and Usability (Ongoing)

The Interaction Design Foundation

Education

Bachelor's of Science

2015 – 2018

Swami Vivekanand University, Sagar

Diploma In Multimedia and Animation

Oxford Software Institute

Skills & Tools

User Experience Design, Problem Solving, User Research, Leadership, Usability Testing

Interaction Design, Design System, Visual Design, Wireframing, Prototyping

Figma, Jira, Confluence, Maze, Photoshop, Jitter, Framer

User Experience Design, Problem Solving, User Research, Leadership, Usability Testing
Interaction Design, Design System, Visual Design, Wireframing, Prototyping

Figma, Framer, Maze, Photoshop, Jitter