About me
About me
About me
Seasoned UX Designer with 10+ years of experience across insurance, fintech, SaaS,and B2C/B2B products. With 4 years in leadership roles, I bring a strategic mindset, strong cross-functional collaboration, and a focus on solving complex problems through clear, user-centred design. Skilled in end-to-end product design from research and user journey to prototyping and usability testing. I thrive in fast-paced environments where empathy meets business impact.
Experience
Experience
Experience
Remote, Delhi
Freelance Consultant
May 2025 - PRESENT
Currently designing end-to-end experiences in travel tech as an independent consultant. Previous engagements include B2B SaaS projects like Aana AI and Legal Ladder
Remote, Delhi
Freelance Consultant
May 2025 - PRESENT
Currently designing end-to-end experiences in travel tech as an independent consultant. Previous engagements include B2B SaaS projects like Aana AI and Legal Ladder
Remote, Delhi
Freelance Consultant
May 2025 - PRESENT
Currently designing end-to-end experiences in travel tech as an independent consultant. Previous engagements include B2B SaaS projects like Aana AI and Legal Ladder
Gurugram, India
OneAssist Consumer Solutions
April 2018 – Feb 2025
Sr UX Designer -> UX Manager
Gurugram, India
OneAssist Consumer Solutions
April 2018 – Feb 2025
Sr UX Designer -> UX Manager
Gurugram, India
OneAssist Consumer Solutions
April 2018 – Feb 2025
Sr UX Designer -> UX Manager
Gurugram, India
OneAssist Consumer Solutions
May 2022 – Feb 2025
UX Manager
Mentored and grew a team of 5 UX designers through regular feedback, growth plans, and hands-on support, fostering a culture of ownership and design excellence
Improved team efficiency by 40% through AI-driven workflows (ChatGPT, Maze, Figma plugins, Guidde), review checklists, and streamlined documentation
Led UX hiring end-to-end, defining roles, screening candidates, conducting interviews, and introducing onboarding tools to accelerate knowledge sharing.
Redesigned mobile protection onboarding, reducing rejections by 60% through clearer flows and trust-focused UX.
Simplified mobile trade-in and claim journeys, improving diagnostics, reducing drop-offs, and accelerating claim resolution.
Built internal SAAS products and Design System to enable faster ops resolution, reduce support reliance, and maintain design consistency.
Gurugram, India
OneAssist Consumer Solutions
May 2022 – Feb 2025
UX Manager
Mentored and grew a team of 5 UX designers through regular feedback, growth plans, and hands-on support, fostering a culture of ownership and design excellence
Improved team efficiency by 40% through AI-driven workflows (ChatGPT, Maze, Figma plugins, Guidde), review checklists, and streamlined documentation
Led UX hiring end-to-end, defining roles, screening candidates, conducting interviews, and introducing onboarding tools to accelerate knowledge sharing.
Redesigned mobile protection onboarding, reducing rejections by 60% through clearer flows and trust-focused UX.
Simplified mobile trade-in and claim journeys, improving diagnostics, reducing drop-offs, and accelerating claim resolution.
Built internal SAAS products and Design System to enable faster ops resolution, reduce support reliance, and maintain design consistency.
Gurugram, India
OneAssist Consumer Solutions
May 2022 – Feb 2025
UX Manager
Mentored and grew a team of 5 UX designers through regular feedback, growth plans, and hands-on support, fostering a culture of ownership and design excellence
Improved team efficiency by 40% through AI-driven workflows (ChatGPT, Maze, Figma plugins, Guidde), review checklists, and streamlined documentation
Led UX hiring end-to-end, defining roles, screening candidates, conducting interviews, and introducing onboarding tools to accelerate knowledge sharing.
Redesigned mobile protection onboarding, reducing rejections by 60% through clearer flows and trust-focused UX.
Simplified mobile trade-in and claim journeys, improving diagnostics, reducing drop-offs, and accelerating claim resolution.
Built internal SAAS products and Design System to enable faster ops resolution, reduce support reliance, and maintain design consistency.
Gurugram, India
OneAssist Consumer Solutions
May 2021 - May 2022
Sr UX Lead
Led user research across app, website, CMS, and dashboards using qualitative and quantitative methods to inform design strategy. Collaborated with product and data teams to drive UX improvements through GA, WebEngage, and Qlik insights. Created wireframes, prototypes, and scalable solutions aligned with business goals and user needs.
Redesigned app IA based on user testing, improving satisfaction and conversions
Designed onboarding, plan selection, and chatbot flows to boost activation
Built a unified design system to streamline development and maintain consistency
Implemented structured UX processes to elevate design quality and team efficiency
Gurugram, India
OneAssist Consumer Solutions
May 2021 - May 2022
Sr UX Lead
Led user research across app, website, CMS, and dashboards using qualitative and quantitative methods to inform design strategy. Collaborated with product and data teams to drive UX improvements through GA, WebEngage, and Qlik insights. Created wireframes, prototypes, and scalable solutions aligned with business goals and user needs.
Redesigned app IA based on user testing, improving satisfaction and conversions
Designed onboarding, plan selection, and chatbot flows to boost activation
Built a unified design system to streamline development and maintain consistency
Implemented structured UX processes to elevate design quality and team efficiency
Gurugram, India
OneAssist Consumer Solutions
May 2021 - May 2022
Sr UX Lead
Led user research across app, website, CMS, and dashboards using qualitative and quantitative methods to inform design strategy. Collaborated with product and data teams to drive UX improvements through GA, WebEngage, and Qlik insights. Created wireframes, prototypes, and scalable solutions aligned with business goals and user needs.
Redesigned app IA based on user testing, improving satisfaction and conversions
Designed onboarding, plan selection, and chatbot flows to boost activation
Built a unified design system to streamline development and maintain consistency
Implemented structured UX processes to elevate design quality and team efficiency
Gurugram, India
OneAssist Consumer Solutions
April 2019 - May 2021
UX Lead
Gurugram, India
OneAssist Consumer Solutions
April 2019 - May 2021
UX Lead
Gurugram, India
OneAssist Consumer Solutions
April 2019 - May 2021
UX Lead
Gurugram, India
OneAssist Consumer Solutions
April 2018 - April 2019
Sr UX Designer
Gurugram, India
OneAssist Consumer Solutions
April 2018 - April 2019
Sr UX Designer
Gurugram, India
OneAssist Consumer Solutions
April 2018 - April 2019
Sr UX Designer
Gurugram, India
MobiKwik
April 2015 - March 2018
Senior UI/UX Designer
Worked with the senior designers and revamped app and web
Maintained and updated existing websites, ensuring they met modern web standards.
Participated in client meetings to gather requirements and present design proposals.
Developed basic HTML and CSS coding skills to support design projects.
Gurugram, India
MobiKwik
April 2015 - March 2018
Senior UI/UX Designer
Worked with the senior designers and revamped app and web
Maintained and updated existing websites, ensuring they met modern web standards.
Participated in client meetings to gather requirements and present design proposals.
Developed basic HTML and CSS coding skills to support design projects.
Gurugram, India
MobiKwik
April 2015 - March 2018
Senior UI/UX Designer
Worked with the senior designers and revamped app and web
Maintained and updated existing websites, ensuring they met modern web standards.
Participated in client meetings to gather requirements and present design proposals.
Developed basic HTML and CSS coding skills to support design projects.
Saket Delhi
Artattackk (Formerly Addictive Media)
Aug 2014 - Aug 2015
Ui/UX designer
Creative Roles like website designs, Responsive Designs, Mobile apps, Advertising, Logo Designs and other graphic design
Saket Delhi
Artattackk (Formerly Addictive Media)
Aug 2014 - Aug 2015
Ui/UX designer
Creative Roles like website designs, Responsive Designs, Mobile apps, Advertising, Logo Designs and other graphic design
Saket Delhi
Artattackk (Formerly Addictive Media)
Aug 2014 - Aug 2015
Ui/UX designer
Creative Roles like website designs, Responsive Designs, Mobile apps, Advertising, Logo Designs and other graphic design
Certifications
Certifications
Certifications
User Research - Methods and Best Practices
The Interaction Design Foundation
User Research - Methods and Best Practices
The Interaction Design Foundation
User Research - Methods and Best Practices
The Interaction Design Foundation
Human-Computer Interaction - HCI
The Interaction Design Foundation
Human-Computer Interaction - HCI
The Interaction Design Foundation
Human-Computer Interaction - HCI
The Interaction Design Foundation
Accessibility: How to Design for All (Ongoing)
The Interaction Design Foundation
Accessibility: How to Design for All (Ongoing)
The Interaction Design Foundation
Accessibility: How to Design for All (Ongoing)
The Interaction Design Foundation
Dynamic User Experience: Design and Usability (Ongoing)
The Interaction Design Foundation
Dynamic User Experience: Design and Usability (Ongoing)
The Interaction Design Foundation
Dynamic User Experience: Design and Usability (Ongoing)
The Interaction Design Foundation
Education
Education
Education
Bachelor's of Science
2015 – 2018
Swami Vivekanand University, Sagar
Bachelor's of Science
2015 – 2018
Swami Vivekanand University, Sagar
Bachelor's of Science
2015 – 2018
Swami Vivekanand University, Sagar
Diploma In Multimedia and Animation
Oxford Software Institute
Diploma In Multimedia and Animation
Oxford Software Institute
Diploma In Multimedia and Animation
Oxford Software Institute
