Type of issues considered

1. Technical Issues


   Identified issues in the existing flow due to technical limitations or incorrect implementation. e.g. missing validations, missing loader, loading speed, rendering issues, layout breakdowns, API or technical failure messages etc.


   
   

2. Visual Design

   Issues
Identified visual design (UI) issues. e.g. spacing/padding, alignment issues.


   
   

3. Usability Issues

   Identified common usability issues, such as opening an alphanumeric keypad to enter a numeric
   value, auto movement of cursor from one text field to another where required, Distance between
   target click/tap points like a button and cursor position should be less etc.
   
   

4. Performance Issues

   Identified where users are not engaging with a page or feature as expected. This can be done by tracking user behaviour through Smartlook or analyzing funnels.

   
   

5. Consistency Issues

   Identified design or content issues that break consistency. e.g. Text fields - validations, placeholder & labels etc.

   
   

6. Accessibility Issues

   Identified readability issues according to WCAG guidelines and target touch area issues on the screen per the guidelines.

   
   

7. Information Architecture Issue

   Determine whether the current information architecture is effective or needs improvement.

Methods used in the Audit

PET Scan

Persuasion: Scarcity, Social Proof, Contrast, Similarity, Power of FREE
Emotion: Visceral and Behavioural aspects(Look and feel, Functional), Goal Setting (Gamification)
Trust: Credible Organisation, Citations, Certifications, Awards, Testimonials

Heuristics Evaluation

• Visibility of System Status

• Match Between the System and the Real World

• User Control and Freedom

• Consistency and Standards

• Error Prevention

• Recognition Rather than Recall

• Flexibility and Efficiency of Use

• Aesthetic and Minimalist Design

• Help Users Recognise, Diagnose, and Recover from Errors

• Help and Documentation

Other recommendations

1. Add OA Select as an attachment - Add OneAssist Select Subscription and get <benefit_name> for just Rs. 399 ONLY - to maximise revenue from this product

   
   

2. Try UPI Protect/Emergency Cash Assistance/Card Cover/ID Fence plans as attachment
   
   

3. Different App Icon for users who have a membership to evoke a feeling of superiority and exclusivity

   
   

4. Different home screen experience for customers and non-customers like for customers home should be about purchased memberships or details or raising a claim along with cross sell items and for non-customers it should be around sales

👋 Thank you for reading - happy to share more during a conversation